Corporate profile

atelier des parfums –

Corporate Information and details of Perfume and Personal Care Products

With more than seventy years of family tradition, the company possesses profound and state-of the-art expertise in the creation, production and distribution of high quality perfume and personal care products.

The mother house based in Cagnes sur mer, close to the worldwide center of perfume in Grasse, France, creates manufactures and sells products under its own brand “ atelier des parfums” and the “made in France” label of origin

The firm also manufactures a significant volume of prestigious perfume and personal care products in France and other European countries for major French and International brands on a regular contractual basis.

A very extensive database (more than 60.000, a third of them are customer-specific creations) of specific fragrance inventions, formulae, and quality-oriented and efficient production processes represent the main capital and the valuable Intellectual Property that are the foundation of the enterprise’s products, solutions and services.

Furthermore, the company extends its business with a full range of personal Care Products and Cosmetics ranging from essential oils over ambiance sprays, massage oils, scented soaps, products for well being, etc…of natural ingredients and highest quality, both under its own brand as well as customized OEM products.

Operational Units

“atelier des parfums” in the South of France exists since 1936 as a traditional family business, mainly for the French domestic market and produces for the major French brands high quality perfume. Olivier Funel, the current owner of atelier des parfums, France and Hermann Portner, an international entrepreneur created an international unit called “alpha – trade and engineering ltd.” in 2007 in Hong Kong, principally to facilitate the business with China. It is a private company with Funel and Portner the Directors of the company and sole owners. Another Asian unit called “alpha experts SHD. BHD.” was added in Kuala Lumpur in 2009 with the same ownership.

In September 2009 “atelier des parfums Malaysia sdn. bhd.” has been added as a Malaysian company, with Funel and Portner holding the Executive responsibility as Directors. This company, also based in Kuala Lumpur serves as a hub for the entire ASEAN region, special target audiences in the Middle East, the Emirates and other Arabic countries and regions. The company has been restructures and operates since August 2010 under the name “atelier des parfums asia-pacific sdn. bhd. in order to better represent its more than national activity.

A significant breakthrough in creation of perfume has been achieved for atelier des parfums to be the first and one and only French producer of HALAL perfume, even in sprayable form. A range of 22 different products, presented as a worldwide first on MIHAS 2009 in KL is has been certified as HALAL by the official Malaysian authority JAKIM in Kuala Lumpur recently.

The entire creation process is kept in France because of the traditional expertise and the resources there, as well as issues of Intellectual Property. We have started a low-scale back-end production facility in Malaysia, which bottles and packages our scents. But we still actively search for a high quality and reliability manufacturing unit that can produce higher volume of our products for the Malaysian and ASEAN market. Principally we supply the finished “juice” from France and need bottling, crimping and packaging capacity on a contract-manufacturing basis. This process will be completed by end of October 2010 so we then we will have sufficient back-end manufacturing capacity in the Asia-Pacific region to support our rapid growth.

Certainly this translates into very competitive price points while maintaining our high levels of quality, both from an ingredient and manufacturing technology point of view. Additionally, the free-trade agreements that Malaysia has with many neighboring countries enables us to deliver our products, solutions and services duty free for the importer in most of the cases.

We are looking forward to hear from you soon. We would like very much to engage into a mutually fruitful and profitable, as well as long lasting business relationship with your company in the near future.

Very best regards,